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SEO Common Myths and Misconception you should Leave Behind

SEO Myths and Misconceptions

SEO has evolved from simply getting found to improving how users engage with your content. SEO is so much more than optimizing for search engines. You need to optimize for users first and foremost, so they actually click through your listing to your website and — once they click through — stay there. To keep visitors on your site, ensure you’re publishing content that’s personalized and relevant. You should also make sure your website is intuitive and easy to browse (in other words, accessible by both crawlers and users).

Also, don’t make visitors look for what they need. Provide clear calls-to-action, and you’ll convert those visitors into contacts, leads, and — eventually — customers.

Search experience optimization” is what SEO should really stand for.

If you can take one thing away from this guide, it’s this: More than anything else, SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you — from your SERP listing, to the quality and relevancy of the content on your site, to the ease with which they can move through your site –the better your SEO will be, too.

Here are few common Myths people having about SEO

SEO Interview Questions for Candidates with 2-3 Years of Experience

SEO Job interview questions

If you are taking interview for SEO profile you must be wondering what to ask a candidate who is having 2-3 years of experience in the same field. Sometimes it happens that you ask few basic questions about SEO and close the vacancy with a less fitted person. I have concluding a list of latest SEO questions which you can use.

Latest Questions for SEO Interview for Experienced Candidate

Basic Questions:

You need to start with few basic questions as following:

  • Please tell me something about you and your profile
  • How much experience do you have in core SEO?
  • How do you plan your SEO strategy for any new project?
  • What Kind of SEO tools you use?
  • Which was your largest project till now?
  • How many indexed pages are there?
  • How do you plan and implement On-page SEO on site?
  • How do you plan and implement Off-page SEO for site after Google updates?
  • How do you keep yourself updated with latest trends?
  • What was pirate Update?
  • What was EMD update?
  • What do you know about Google’s upcoming update?
  • Do you think social media impact SEO?
  • What is Domain Authority and citation?
  • Do Page rank still matter?
  • What are the SEO ranking factors?
  • How will you do competitor analysis?
  • What is the ideal site structure?
  • What is your strong point as an SEO On-page or off page?
  • How will you rank a site without On-page? Is it possible for you?

Question related to Google Analytics:

A candidate must have aware about all function of Google analytics

  • Have you used Google analytics for your project?
  • How will you rate your knowledge out of 10?
  • Have you used custom dimension and metrics?
  • Have you used rollup property for tracking multiple accounts?
  • Have you used domain cross linking?
  • Have you implemented Goals and funnels?
  • How do you track conversions in analytics?
  • Have you implemented e-commerce tracking using analytics?
  • As an SEO which one is best for you Google analytics or Google webmasters tools?

Question related to Mobile Site:

Nowadays smart phones have been must amongst people. 50% traffic is coming on site from mobile. So a candidate must have knowledge about mobile site.

  • Have you worked on mobile site?
  • Which one responsive or separate mobile site?
  • How do you test that a site is mobile friendly or not?
  • How will you reduce the load time of a mobile site?

Image related question:

image optimization is major issue with sites which are totally dependent on images.

  • How will you rank an image in SERP?
  • How will you optimize an image?

Content Related questions:

Content is a king so one need to optimize a content very religiously.

  • Do you have experience of content writing?
  • How do you optimize your content?
  • How do you check duplicate content of site?

Internal/External and Outbound Links related question:

Links are quite important for optimizing a page that is why a candidate must be aware about all types of links.

  • How many links a webpage can have?
  • What is the difference between dofollow and nofollow links?
  • How will you check total number of Links on a page?
  • How do you earn a quality link from outer sites?
  • Which is better, text link or image link?

Random questions

  • How will you optimize a site fully made on flash?
  • How will you use iframe in your site?
  • Have your site ever penalized? If yes then how did you perform recovery?
  • What are the different methods of blocking a page?
  • Can search engine index password protected pages?
  • Have you used multiple XML sitemaps, image sitemaps and video sitemap?

If you have more questions like this, you can add in comment.

Guide on Google Pigeon Algorithm to Update Local Listing

On 24th July 2014 Google has updated on more algorithm for local search results. Here I am highlighting few important changes of Pigeon Algorithm.

1. Local listing packs disappear for a huge number of keywords

local results

If over the past few days your website has encountered a traffic drop, this may well be due to the disappearance of certain of your local listings.

If that is the case, in the short run you may need to cover the traffic losses with a PPC campaign, and in the long run — focus on getting Web search listings for those keywords.

2. Local rankings are expected to depend more on website authority

If your local rankings have suddenly dropped over the past few days, this may mean your site’s general SEO characteristics lack behind those of your competition.

Run a thorough competition research to see how your backlinks, content and other SEO characteristics stand to those of other high ranking websites.

3. Ranking boost is seen for Yelp and other local directories.

Even if less of your potential clients may now be able to find your biz website, many more of them can find you via local directory sites. This makes it crucial to build a solid business presence on leading local directories in your industry.

  • Find the most influential local directories in your niche
  • Make sure your business is listed in each of these directories.
  • Track how rankings change for your different listings.

4. Local carousel remains a way to gain extra exposure.

carasoul

Carousel results put a heavy emphasis on your listing’s image and rating, while showing all options side-by-side. So make sure to put a nice, high-quality and attractive photo in your Google+ business profile and encourage your customers to review your business.

A few more general recommendations and best practices for local rankings improvement:

Though the changes in SERPs now seem to be quite considerable, the basic principles of local SEO are expected to remain the same. So here are some general recommendations for your local business to get better Google exposure.

a. Individual Google+ Local page for your business

Creating a Google+ Local page for your local business is the first step to being included in Google’s local index. Your second step is to verify your ownership of the listing. This typically involves receiving a postcard/letter from Google containing a pin number which you must enter in order to complete verification.

b. Proper category for your Google+ Local page

If you wish to appear in the local results for a search like “dentists in denver”, your business must be categorized as a dentist. If it is categorized as a certified public accountant, you have no hope of appearing for your important search terms.

c. Local area code on Google+ Local page

Using local area code phone number as a primary phone number on Google+ Local page is considered a best practice. The area code of the phone number should match the area code/codes traditionally associated with your city of location.

d. NAP on your website matching NAP on your Google+ Local page

Google will be looking at the website you’ve linked to from your Google Places/Google+ Local page and cross reference the name, address and phone number of your business. If all elements match, you’re good to go.

e. NAP consistency in all your business listings

Make sure your business name, address and phone number are also consistent in all local directories where your business is listed. Different addresses listed for your business on Yelp and TripAdvisor, for instance, may put your rankings to nowhere.

f. Large number of positive customer reviews on Google+ Local page and on third-party sources

The number of positive reviews has a proven influence on local search rankings. So make sure to encourage happy customers to leave positive reviews of your biz.

g. City or state included into your website’s title tags.

Another important factor for your “local” landing page is to have the city or state you’re targeting included into its Title tag.

h. Product/service keyword in business title

It is also believed that having the name of a core product or service in your business name may give you some advantage over competitors who lack this.

Ok, here is a quick outline of what is now know about the update — hope it helps you stay up to date. And if you found it guide useful, please let me know in comment and also share the guide with your contacts to help them.

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What Google Says About Spam

What Google Says About Spam

 

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On Page Optimization Tips for New Websites

On page optimization is having 25% role in SEO but matters a lot. So to do it completely right you should follow few guidelines. With the Inforgraphic I am covering more important points here. But there are few technical areas which also needs consideration while doing on page optimization of your page and that are:

  • Reduce Page load time using Gzip compression
  • Optimize image by resizing it according to requirement
  • Try using single CSS and script files

One Page Optimization Tips for New Websites

One Secret SEO Tip for Link Building Via Google Plus

Do you know that you can get a Dofollow link from Google Plus? Yes, it is true. People usually share their content link with little introductory text about it with help of either some auto posting or scheduling tool like BufferApp because of less time. It is true that is saves time and provides extraordinary information about user engagement and clicks but you cannot utilize all facility of a particular platform.

What Google Plus Offers?

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In Google Plus while posting status, we are having few attachment options that are photos, link, video and event. We normally use photos and videos attachment options while uploading it but do not use link option because it works same if we paste link in text box. But there is a difference between direct pasting link in Google plus status and attaching it with link option provided with the status box and i.e. link type. When you directly paste the link in status box with text it gives you Nofollow link like this

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here strike through line shows nofollow link but when you attach it with the post it gives you dofollow link.

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See What you need to do for getting Dofollow link in Google Plus?

Put you text in text box and attach your content link with help of link option in attachment section like this

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If you have any query about it you can ask in comment section. Thanks!!

How to Write an Appealing Meta Title for your Online Article or Content?

Here are few attributes that must be in an Ideal Meta Title:

Keyword Oriented:

Title must have your targeted keyword so that search engine can understand about what you are talking.

For Example:

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Here search engine optimization services, SEO firm, SEO company are the targeted keywords.

Concise:

It should not be very lengthy. The character limit of title is 70 any character exceeding 70 will be wiped out in search engine result page.

For Example:

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Relevant:

Relevancy is must. It means if you are talking about men shoes you should revolve around men shoes. There are so many types of footwear available in the market but your target must be men shoes only.

Uniqueness:

Title should be unique and catchy so that readers will be forced to click on the article to read it. An influencing article title increases the CTR of the page.

For Example:

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Title starts with how to, tips, tricks, information can easily influence readers.

Meaningful:

Title must have some meaning it should not be a collection of keywords only. If reader is not able to understand the meaning of title he will not go for to read it. You can decorate your keywords in a complete sentence with some meaning.
For Example:

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So for creating an appealing article title you must have a meaning full and unique sentence of 70 or less characters including your keywords and with relevancy to the actual content.

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