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SEO Interview Questions for Candidates with 2-3 Years of Experience

SEO Job interview questions

If you are taking interview for SEO profile you must be wondering what to ask a candidate who is having 2-3 years of experience in the same field. Sometimes it happens that you ask few basic questions about SEO and close the vacancy with a less fitted person. I have concluding a list of latest SEO questions which you can use.

Latest Questions for SEO Interview for Experienced Candidate

Basic Questions:

You need to start with few basic questions as following:

  • Please tell me something about you and your profile
  • How much experience do you have in core SEO?
  • How do you plan your SEO strategy for any new project?
  • What Kind of SEO tools you use?
  • Which was your largest project till now?
  • How many indexed pages are there?
  • How do you plan and implement On-page SEO on site?
  • How do you plan and implement Off-page SEO for site after Google updates?
  • How do you keep yourself updated with latest trends?
  • What was pirate Update?
  • What was EMD update?
  • What do you know about Google’s upcoming update?
  • Do you think social media impact SEO?
  • What is Domain Authority and citation?
  • Do Page rank still matter?
  • What are the SEO ranking factors?
  • How will you do competitor analysis?
  • What is the ideal site structure?
  • What is your strong point as an SEO On-page or off page?
  • How will you rank a site without On-page? Is it possible for you?

Question related to Google Analytics:

A candidate must have aware about all function of Google analytics

  • Have you used Google analytics for your project?
  • How will you rate your knowledge out of 10?
  • Have you used custom dimension and metrics?
  • Have you used rollup property for tracking multiple accounts?
  • Have you used domain cross linking?
  • Have you implemented Goals and funnels?
  • How do you track conversions in analytics?
  • Have you implemented e-commerce tracking using analytics?
  • As an SEO which one is best for you Google analytics or Google webmasters tools?

Question related to Mobile Site:

Nowadays smart phones have been must amongst people. 50% traffic is coming on site from mobile. So a candidate must have knowledge about mobile site.

  • Have you worked on mobile site?
  • Which one responsive or separate mobile site?
  • How do you test that a site is mobile friendly or not?
  • How will you reduce the load time of a mobile site?

Image related question:

image optimization is major issue with sites which are totally dependent on images.

  • How will you rank an image in SERP?
  • How will you optimize an image?

Content Related questions:

Content is a king so one need to optimize a content very religiously.

  • Do you have experience of content writing?
  • How do you optimize your content?
  • How do you check duplicate content of site?

Internal/External and Outbound Links related question:

Links are quite important for optimizing a page that is why a candidate must be aware about all types of links.

  • How many links a webpage can have?
  • What is the difference between dofollow and nofollow links?
  • How will you check total number of Links on a page?
  • How do you earn a quality link from outer sites?
  • Which is better, text link or image link?

Random questions

  • How will you optimize a site fully made on flash?
  • How will you use iframe in your site?
  • Have your site ever penalized? If yes then how did you perform recovery?
  • What are the different methods of blocking a page?
  • Can search engine index password protected pages?
  • Have you used multiple XML sitemaps, image sitemaps and video sitemap?

If you have more questions like this, you can add in comment.


Top 5 Ways to Make Web Analytics Data More Insightful

Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.

Pulling the information from web analytics software should be less than 10 percent of the work, with an overwhelming 90 percent of time dedicated to deriving insights your organization can use to drive change.

So how to you go from pulling numbers to authoring insights?

1. Compare Trends, Not Just Differences

Web analytics software makes it extremely easy to compare equal periods of adjacent data, such as month-over-month or year-over-year, but other logical comparisons such as average weekday, current day versus the same day last week and other options are much more difficult to configure.

Unfortunately, the best way to find meaning in trends is by exporting data into Excel and crunching these numbers manually or by using pivot tables. You can then add layers of additional analysis such as calculating the long term mean, variance, and standard deviation.

2. Analyze the Significance of Your Data Before Drawing Conclusions

Nothing is worse than a web analyst that “cries wolf” over every little hiccup in a conversion rate. I once had a colleague that was very worried about a campaign’s performance, which dropped off sharply 8 weeks after launch, only later to learn that it was a back-to-school campaign and we were approaching Thanksgiving.

As discussed in the previous tip, calculating standard deviation is an easy way to determine whether the change you see in absolute numbers is statistically significant, if your data falls outside of two standard deviations of the mean.

3. Dig Deeper With Segmentation

Deciding on a driving force for statistically significant change is where you’re likely to spend 90 percent of your time in formulating insights.

Sometimes the driving force behind observed changes can be painfully obvious, such as broken functionality on a website, but other times a change can be like searching for a needle in a haystack. By segmenting your analytics data, you can quickly find commonly-shared behavioural traits that are influencing the changes in trends observed.

4. Correlate Reported Trends With Business Impact

This is the part of the report that should answer: why do I care? As a simple rule of thumb, try to attribute fair assumptions in revenue generation, cost savings, or visitor satisfaction back to the trends you observe.

For instance, did the landing page for a seasonal campaign perform significantly better last year? If so, how quickly could a change be made and what is the overall effect the change would make on bottom-line sales dollars?

5. Make Insights Actionable

The easiest way to make insights actionable is to derive ideas for a complementary optimization program. While there are many places to start optimizing, the goal for your web analytics reports is to include insights that can actually be completed within a short amount of time and have a significant impact.

It neither make sense to test modifications to pages with less than 1 percent of your overall site’s traffic, nor does it make any sense to recommend changes to pages beyond your organization’s control.

How do you make your web analytics reporting more insightful? Share your comments and ideas below!

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