SEO has evolved from simply getting found to improving how users engage with your content. SEO is so much more than optimizing for search engines. You need to optimize for users first and foremost, so they actually click through your listing to your website and — once they click through — stay there. To keep visitors on your site, ensure you’re publishing content that’s personalized and relevant. You should also make sure your website is intuitive and easy to browse (in other words, accessible by both crawlers and users).
Also, don’t make visitors look for what they need. Provide clear calls-to-action, and you’ll convert those visitors into contacts, leads, and — eventually — customers.
“Search experience optimization” is what SEO should really stand for.
If you can take one thing away from this guide, it’s this: More than anything else, SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you — from your SERP listing, to the quality and relevancy of the content on your site, to the ease with which they can move through your site –the better your SEO will be, too.
Here are few common Myths people having about SEO