On page optimization is having 25% role in SEO but matters a lot. So to do it completely right you should follow few guidelines. With the Inforgraphic I am covering more important points here. But there are few technical areas which also needs consideration while doing on page optimization of your page and that are:
Do you know that you can get a Dofollow link from Google Plus? Yes, it is true. People usually share their content link with little introductory text about it with help of either some auto posting or scheduling tool like BufferApp because of less time. It is true that is saves time and provides extraordinary information about user engagement and clicks but you cannot utilize all facility of a particular platform.
What Google Plus Offers?
In Google Plus while posting status, we are having few attachment options that are photos, link, video and event. We normally use photos and videos attachment options while uploading it but do not use link option because it works same if we paste link in text box. But there is a difference between direct pasting link in Google plus status and attaching it with link option provided with the status box and i.e. link type. When you directly paste the link in status box with text it gives you Nofollow link like this
here strike through line shows nofollow link but when you attach it with the post it gives you dofollow link.
See What you need to do for getting Dofollow link in Google Plus?
Put you text in text box and attach your content link with help of link option in attachment section like this
If you have any query about it you can ask in comment section. Thanks!!
Google is again Trying something but this time with videos. I think one more update has been done by search engine giant Google for Videos. Because YouTube is best and Google’s own site it will get benefited this time more than earlier.
Bad news for video streaming sites.
Here are few attributes that must be in an Ideal Meta Title:
Title must have your targeted keyword so that search engine can understand about what you are talking.
For Example:
Here search engine optimization services, SEO firm, SEO company are the targeted keywords.
It should not be very lengthy. The character limit of title is 70 any character exceeding 70 will be wiped out in search engine result page.
For Example:
Relevancy is must. It means if you are talking about men shoes you should revolve around men shoes. There are so many types of footwear available in the market but your target must be men shoes only.
Title should be unique and catchy so that readers will be forced to click on the article to read it. An influencing article title increases the CTR of the page.
For Example:
Title starts with how to, tips, tricks, information can easily influence readers.
Title must have some meaning it should not be a collection of keywords only. If reader is not able to understand the meaning of title he will not go for to read it. You can decorate your keywords in a complete sentence with some meaning.
For Example:
So for creating an appealing article title you must have a meaning full and unique sentence of 70 or less characters including your keywords and with relevancy to the actual content.
Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters known as tweet.
The more people who follow you on Twitter, the more influence and networking opportunities you have. Thus, it makes sense to try and build a following.
Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
One of my client for whom I worked on twitter was a Law Firm. Here are some statistics of its twitter account:
Example of Campaign which has been driven for Law Firm:
Twitter referral traffic for one page lawfirm/publications/ on 25 March 2013 when they published the article on Sanjay Dutt got punishment by Supreme Court.
Stat of 25th March 2013
Total Twitter Traffic: 71 visitors
Average Pages per visit: 1.77
Average time per visit: 00:00:52
New visit: 92.86%
Bounce Rate: 8.57%
Tweet was:
Why Sanjay Dutt was punished by the Supreme Court of India? know the facts http://bit.ly/ZmRl6B
As Sanjay Dutt was trending topic at that day, I targeted all people who were having good followers and were searching for Sanjay Dutt at that time and mention them in tweet.
Through twitter we can promote tweets and twitter profile. Twitter ads are best for a few common marketing objectives, including:
One can do two types of paid promotion on twitter:
We can set our budget per day as well as bid per click according to own choice. Here is an average pricing details but actual price will depend on campaign and its competition.
WordPress.com is the best place for your personal blog or business site.
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Tips on SEO, SMO and Online Marketing 
Written
on 2014 February, 25